The Roman Catholic Diocese of Providence came to DK Communications with a need to improve their Senior Priest Retirement Fund. The Priest Retirement Fund is the primary means by which those Catholic Priests who have served for decades in the Diocese of Providence are cared for in their later years- years that are spent in active ministry.
DK Communications orchestrated a campaign that increased The Priest Retirement Fund significantly from the previous year. Since DK Communications has been involved the fund continues to see an increase every year. The campaign includes a web element, video profiles on retired priests, and graphic design of collateral and posters that focus on a unique call to action that encourages donations.