Call Us: (401) 415-0370
Daniele Inc. is a maker of Italian style specialty foods such as prosciutto, salami, pancetta, capocollo and sopressate. Founded in Pascoag, Rhode Island by Vlado Dukcevich in 1976, the company spans across three generations of the Dukcevich family. Daniele Inc. products are sold around the world in high-end delis, farmers markets, and supermarkets.  In 2012 estimates showed the company had an annual revenue of $10 to $20 million and employs a staff of approximately 300. Daniele Inc. came to DK Communications with a goal of expanding community outreach while increasing awareness of their growing company. DK Communications helped facilitate an award winning local line for Daniele Inc. With the help of its community, Daniele created a local line of charcuterie using pork raised on New England farms. Students from the Rhode Island School of Design designed the New England-inspired label. In addition, chefs from Providence-based Johnson and Wales University helped develop recipes.DK Communications also helped Daniele Inc. facilitate the groundbreaking of their new 300,000-square-foot facility in the Burrillville Commerce Park in Pascoag. The groundbreaking event for the $60 million facility included notable politicians and symbolized not only Daniele Inc.’s growth, but their commitment to the state of Rhode Island

Result:

Daniele Inc. gained national recognition for their local line by receiving two Good Food Awards. The publicity of their expansion and commitment to Rhode Island has made them one of the most highly revered companies in the state. Their national prominence has grown as awards continue to follow with their expansion and community outreach. Daniele Inc. was awarded New England Meat Plant Processor of the Year at the New England Meat Conference in 2014. Following Daniele’s groundbreaking of their new facility and launch of their local line Daniele owner Davide Dukcevich was invited by U.S. Congressman Jim Langevin (D-RI) to the 2014 State of the Union where Daniele Inc. was one of twelve guests highlighted by Nancy Pelosi.

Daniele Inc was also highlighted in Congressman Langevin’s RI Food Week, and continues to work with DK Communications on growing the food economy in not only Rhode Island but all of New England.

Elements:

Public Relations Media Management, Community Outreach, Event Planning