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111 Westminster is a 26-story, 350,000± square foot office building located in the Financial District of downtown Providence, RI. The building was constructed in an Art Deco style in the 1920s and it has become a well-recognized landmark in downtown Providence.

111 Westminster and High Rock Development came to DK Communications with a need for a rebrand and a communications strategy to spearhead efforts to renovate the iconic vacant building and transform it into a catalyst for revitalization and future economic growth in Rhode Island. DK Communications worked with 111 Westminster in order to gain support of community leaders and convey accurate information in regards to how important 111 Westminster is to the economic growth of Rhode Island. DK Communications works closely with the 111 Westminster Development Team, which is led by Rhode Island developer Buff Chace Jr. the Managing General Partner of Cornish Associates. The team also includes Steve Durkee, who was the founder of Durkee Brown Architects before joining Cornish Associates in 2010 to help with the mission to make Providence one of the great urban places in America.

Elements:

Public Relations Brand Identity Logo Development Communications Strategy and Web Design